OREGON EXPERIENCE REBRAND [2024]
Branding





This branding pitch was a collaborative effort between Elly O’ Bannon, Connie Bisson and myself. We were tasked to redesign the branding system for OPB’s television program Oregon Experience to suit a more modern audience.

For this, we created a new logomark and type pairings along with collateral applications including a website landing page, social media presence, wild postings and various deliverables. Within my team, I assisted in initial moodboarding, logo iteration, general visual direction/approach and producing mock-up designs.

Created in September of 2024.